When is the best time to email your list?

December 10, 2011 : Posted in:

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Mondays at 3:00pm! Because Tuesdays and Thursdays are the highest volume days for email, so people will be busy with those messages, and Fridays might as well be the weekend, which leaves us with… Mondays(see chart below).

After evaluating billions of email actions, MailChimp, a leading email marketing service provider, has compiled research highlighting the “sweet spots” in email data. Leveraging these stats, you can improve your email campaign effectiveness in upwards of 15%.

Quick Research Insights

Email Opens by Time of Day
Subscribers are likely to open email after 12pm, and the most active hours are 2-5pm.Email Opens by Day of Week
Most Emails are sent between Monday and Friday. Tuesday and Thursday are the highest-volume days.

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Effects of Number of Links in Email on Click Rate
More links generally means more clicks, so don’t be afraid to include lots of links in your newsletter.

More research data: mailchimp.com/resources/research

Email marketing today is an advanced course in multiple components and their configurations all working in turn together. It can become quite daunting. We will dive more in-depth with advanced email techniques in upcoming articles. For now, here is a good start to “How to not be a bad email marketer“. Video courtesy of MailChimp.